Tag Archives: content management

You Don’t Need 15 Swiss Army Knives: Why Fluid Job Roles Create Chaos

When your house is a mess, the most common advice from professionals who help create order out of clutter is to sort like with like. Putting miscellaneous items in one box doesn’t help you get organized. To put your proverbial house in order in your marketing or communication team, it’s best to start by determining…
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Your Next Position: Information Architect, UX Architect or UX Designer?

A few years ago, I wrote a post for Flip the Media on how to become a Content Strategist—and soon became one. In this position, I get to work with and learn from other digital media professionals. I recently collaborated on a complex website re-launch with Eric Ranelletti, an Information Architect who, confusingly, also identified…
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