Tag Archives: content management

Bring in the Pros: Outside Talent for Your Blog

Bring in the Pros: Outside Talent for Your Blog
Last week, we looked at different options for finding talented blog writers in-house. But the in-house approach only makes sense if your existing team has the skills and time to take on regular blogging—or if you can score a crack freelance writer and can manage the editorial process internally. But what are your options if you…
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How to Find In-House Writing Talent for Your Blog

How to Find In-House Writing Talent for Your Blog
So you’ve decided to start a blog to showcase your company’s expertise and insights. Congratulations! With the right content, a blog can be an excellent way to drive relevant traffic to your website and keep current and potential customers engaged. There’s just one problem: Who is going to write all that content? There are two…
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Don’t Crash the Plane: 4 Content Challenges

Don’t Crash the Plane: 4 Content Challenges
Earlier this month, I was featured in a profile highlighting the soaring demand for content strategists. Not all companies need a content strategist—if your digital presence is minimal and content is not an effective strategy for establishing your expertise or for acquiring customers, you can get away with a site that’s little more than a…
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5 Ways to Improve Your Editorial Content Strategy

5 Ways to Improve Your Editorial Content Strategy
As content strategists, we don’t like to talk too much about editorial management—it reminds us of the days when we were relegated to the role of writer or editor without a say about how content aligns with the company’s strategic objectives. Content is the verbal alter ego of UX and can’t be sketched out as…
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