Not every decision we make on the spur of the moment leads to catastrophic results. Many successful startups adopt a bias-towards-action mindset. Doing something, anything, is often better than standing still, especially in an emerging or dynamic marketplace. But lack of planning is not a great way to reach your goals. If you want to…
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5 Ways to Get the Most Out of Expert Interviews
Insights from subject matter experts (SMEs) can add immeasurable value to your content. But interviewing SMEs can be a fraught process. They’re busy doing whatever it is that made them a sought-after SME in the first place, so you don’t want to waste their valuable time. You also want to make sure the interview gives…
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Bring in the Pros: Outside Talent for Your Blog
Last week, we looked at different options for finding talented blog writers in-house. But the in-house approach only makes sense if your existing team has the skills and time to take on regular blogging—or if you can score a crack freelance writer and can manage the editorial process internally. But what are your options if you…
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How to Find In-House Writing Talent for Your Blog
So you’ve decided to start a blog to showcase your company’s expertise and insights. Congratulations! With the right content, a blog can be an excellent way to drive relevant traffic to your website and keep current and potential customers engaged. There’s just one problem: Who is going to write all that content? There are two…
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