Category Archives: CONTENT STRATEGY

You Don’t Need 15 Swiss Army Knives: Why Fluid Job Roles Create Chaos

You Don’t Need 15 Swiss Army Knives: Why Fluid Job Roles Create Chaos
When your house is a mess, the most common advice from professionals who help create order out of clutter is to sort like with like. Putting miscellaneous items in one box doesn’t help you get organized. To put your proverbial house in order in your marketing or communication team, it’s best to start by determining…
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Your Next Position: Content Strategist?

Your Next Position: Content Strategist?
Content Strategist is a new position for many organizations and an attractive career option for copywriters, editors, content managers, journalists, freelance writers, and other digital media professionals with a passion for content—and an appreciation of a paycheck that matches their talents. Digital agencies have long had content strategists on staff, but a variety of organizations…
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