Category Archives: content management

Bring in the Pros: Outside Talent for Your Blog

Last week, we looked at different options for finding talented blog writers in-house. But the in-house approach only makes sense if your existing team has the skills and time to take on regular blogging—or if you can score a crack freelance writer and can manage the editorial process internally. But what are your options if you…
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How to Find In-House Writing Talent for Your Blog

So you’ve decided to start a blog to showcase your company’s expertise and insights. Congratulations! With the right content, a blog can be an excellent way to drive relevant traffic to your website and keep current and potential customers engaged. There’s just one problem: Who is going to write all that content? There are two…
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