About: Peter Luyckx

Content Strategist. More than 15 years of experience writing, managing, and planning content that delivers measurable results. I help companies envision and implement a cohesive digital strategy that aligns content with their business goals and user needs. Content Strategy instructor at the University of Washington. The class I teach is part of an online Certificate in Storytelling & Content Strategy program. Copywriter. I collaborate with clients and digital marketing agencies on creating web copy, presentations, blog posts, social posts, and more.

Recent Posts by Peter Luyckx

5 Ways to Improve Your Editorial Content Strategy

5 Ways to Improve Your Editorial Content Strategy
As content strategists, we don’t like to talk too much about editorial management—it reminds us of the days when we were relegated to the role of writer or editor without a say about how content aligns with the company’s strategic objectives. Content is the verbal alter ego of UX and can’t be sketched out as…
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How to Avoid the Random Content Trap

How to Avoid the Random Content Trap
Publishing great content has become necessary to attract and engage clients and customers. But what is great content? For many companies, the common prescriptions for how to improve their game may not be all that relevant. Your content needs to be creative…timely…interactive! Creative, timely, interactive content of course won’t hurt. But when your budget is…
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You Don’t Need 15 Swiss Army Knives: Why Fluid Job Roles Create Chaos

You Don’t Need 15 Swiss Army Knives: Why Fluid Job Roles Create Chaos
When your house is a mess, the most common advice from professionals who help create order out of clutter is to sort like with like. Putting miscellaneous items in one box doesn’t help you get organized. To put your proverbial house in order in your marketing or communication team, it’s best to start by determining…
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Your Next Position: Information Architect, UX Architect or UX Designer?

Your Next Position: Information Architect, UX Architect or UX Designer?
A few years ago, I wrote a post for Flip the Media on how to become a Content Strategist—and soon became one. In this position, I get to work with and learn from other digital media professionals. I recently collaborated on a complex website re-launch with Eric Ranelletti, an Information Architect who, confusingly, also identified…
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