Recent Posts by Peter Luyckx

How Content Strategy Keeps You on Track

Not every decision we make on the spur of the moment leads to catastrophic results. Many successful startups adopt a bias-towards-action mindset. Doing something, anything, is often better than standing still, especially in an emerging or dynamic marketplace. But lack of planning is not a great way to reach your goals. If you want to…
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Bring in the Pros: Outside Talent for Your Blog

Last week, we looked at different options for finding talented blog writers in-house. But the in-house approach only makes sense if your existing team has the skills and time to take on regular blogging—or if you can score a crack freelance writer and can manage the editorial process internally. But what are your options if you…
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How to Find In-House Writing Talent for Your Blog

So you’ve decided to start a blog to showcase your company’s expertise and insights. Congratulations! With the right content, a blog can be an excellent way to drive relevant traffic to your website and keep current and potential customers engaged. There’s just one problem: Who is going to write all that content? There are two…
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Don’t Crash the Plane: 4 Content Challenges

Earlier this month, I was featured in a profile highlighting the soaring demand for content strategists. Not all companies need a content strategist—if your digital presence is minimal and content is not an effective strategy for establishing your expertise or for acquiring customers, you can get away with a site that’s little more than a…
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